Set Up Google Display Campaign:-
Google display campaigns are best known for aggressive marketing & brand reach approach. A booster to your marketing blueprint. You need to have hands on experience with Google Ad-words Tool. The same you can create account with your gmail id and you can login Google ad-words on link https://adwords.google.com/intl/en_in/home/
Once you are logged into your ad-words account you will have interface visible like
Login with your gmail account
Start Creating Google Display Campaign:-
Follow these guided steps to create display campaign in Google Adwords New Interface
Step 1- Click on campaigns from left menu option
Step 2 – Click on + symbol & select new campaign option from the menu
Step 3- Select Display Campaign from the menu
Step 4- Choose your campaign objective. Don’t miss this step or even ignoring is not recommended.
Step 5- I am selecting brand awareness and reach & then you will be asked to input your website url
Step 6- Once you click on continue button, you would be landed on page with detail campaign strategy & structuring.
Here you would required to fill details like-
- Campaign Name
- Target location
- Target Language
- Bidding Strategy
- Ad Schedule
Additional Steps under same page would be
- Creating and naming an ad group
- Ad Group Bidding
- Add custom audiences (if you want)
- Demographic Targeting Features
And at last you will have section of creating an ad
Once you click on new ad, you will have options to upload the ad or create the ads. You may choose as per your convenience & enter the details to campaign like landing page url, etc.
This will be your last step and you are done with creating a display campaign on Google Adwords on new interface!